Professional Selling

Professional Selling introduces learners to the fundamentals of professional selling and marketing. The focus is on helping learners develop a foundational understanding of the key concepts in the dynamic field. The microcredential covers a wide range of important topics that collectively will put learners in an excellent position to succeed. Topics covered in this course include the importance of sales as a career choice, how Business-to-Business (B2B) sales differ from Business-to-Consumer (B2C) sales, the principles of marketing, sales lead generation, and key selling methods. Upon completion of the microcredential, learners will be awarded a digital badge of completion via Canvas Credentials that can be shared on social media, resumes, or with employers.

What You Will Learn

• Fundamentals of Business to Business (B2B) Sales: Define key terms, types of B2B channels, and distribution channels.
• SPIN Selling Principles: Apply principles to selling situations to drive accelerated sales results and build sustainable customer connections.
• Buyer & Seller Relationships: Understand the relationship dynamic, as well as the role professional sales plays in building long-lasting collaborative relationships.

Course Format

• Flexible Learning Format: This microcredential is delivered in an online asynchronous format, allowing learners to engage with the content at their own pace. 
• Multimedia Learning Materials: Short videos with embedded readings and audio narration provide an engaging environment for learning expert content.
• Comprehensive Content: Focus is on the application of relevant industry knowledge, skills, and competencies.

About the Author

Dr. Majed Yaghi, Clinical Associate Professor