Marketing Research

The UNT Online microsite offers three primary services relating to the presence of online academic programs. These services streamline student access to information and enables the university to make data-driven decisions to improve the user experience.

Market Research for Current Online Programs

  • Review of current and future market outlook for each online program and research to guide marketing efforts

Market Research for Potential Future Online Programs

  • Review of current and future market outlook for potential new online programs

Academic Program Health & Opportunity Assessment

  • Data gathering and review of student success, student interest, application and enrollment growth, labor market data/employer demand, and competitive landscape to rank growth potential of UNT academic programs